Treat muscle and joint pain on the spot so you can keep doing what you're doing.

Parenthood. It’s the greatest promotion, and demotion, of our lives. We used to have an exciting life and wear cool clothes. Now we make patterns out of carrots and wipe up spills with our shirt. 

Our lives have been destroyed, and replaced with something much, much better. We learn to enjoy our kids bringing us breakfast in bed, while knowing the destruction that awaits back in the kitchen. Sure, some of it can suck while it’s happening. But we enjoy the retelling so much we forget the pain, and it becomes another milestone in a wonderful journey.

Each day has its ups and downs. But on the days when our child is sick, everything seems to become that much harder. Coughs and fevers mean no one sleeps much. And when our child is tired and miserable, we are, too. That’s the time when we could use a little help. A way to help our kids feel better, breathe easier, and get some rest.  

Triaminic. For parents with kids.

In preparation for their OTC launch, we developed the Go Flonase campaign to let consumers know they could Go do the things they liked once their allergies were under control.

Go run
Go play
Go travel
Go 24 hours sneeze-free in Seattle
Go increase productivity at work
Go get a green thumb
Go save
Go mobile
Go Flonase!

The future of healthcare lies in genomic medicine, allowing for more personalized health. This campaign helped introduce the concept of genetic-based healthcare to the general public.

KEVZARA for RA

Mornings are the worst time for RA sufferers. The pain is high, and exhaustion from a poor night's sleep make it almost impossible to join in the morning activities. People with RA often feel they are missing out on their lives by not being able to get out of bed and be part of the household. Kevzara can help people take back their mornings and feel in control of their lives again.

Driver recruitment

The American Trucking Associations asked us to help them recruit 20,000 new drivers into the trucking industry. So we hopped inside the cab to learn why truckers love what they do. We expected a tough bunch of hombres riding their steel horses across the range, but instead we discovered a group of philosophers who hated the idea of being stuck indoors. They didn’t want to miss out on the world and loved being able to see what was around the next corner.

Suddenly we were envious of their jobs.

When you compete with Verizon FiOS, DirectTV and AT&T, you need to have a real story to tell. And it needs to be a retail message that's quick and clear or people will just roll their eyes at another ad promising fast internet and lots of channels. This TV campaign uses heavy 3D graphics integrated within the spot.

Over the years, I’ve yelled and screamed enough about these things that I felt compelled to write them down. Sadly, I think you have to experience them yourself to truly learn them, as I am guilty of breaking each and every one of these at some point in my career.